The experience we designed focused on the most fundamental element of the sneaker: the characteristic grid design. Visitors used a chip they acquired at the store to access an immersive gridded space – one in which where they were subjected to a holographic scan. They later entered a futuristic corridor, with a lit-up LED floor and portal where they were presented with a holographic grid projection of themselves alongside the Adidas Deerupt shoe. Finally the visitors were shown a pair of sneakers and a photo booth with the grid projected onto their bodies.

The challenge in this assignment lay in creating a smoothly running experience for every visitor. From the moment of entering the portal until scanning and projecting stage, everything needed to be flawless in order for this experience to be real. With a Disguisemedia server, an Arduino NFC (Near-Field Communication) scanner and an Intel Realsensecamera at the heart of it all, we managed to do just that.

Photography credits JAMJAM Marketing