Frame Awards
Frame Awards
Interior & Spacial Design
Advise. Design. Event Production. Technical Production. Equipment.
FRAME was looking for a partner capable of constructing a high level show to be acknowledged by the industry. They chose the charismatic venue Gashouder to host their dynamic event, featuring an exhibition, plenary sessions, workshops, and a dinner award show - all in the same space. Having had experience with the venue, we were more than ready for the challenge. FRAME trusted us with full production: design, project management, event production, technical production, catering, furniture and providing the specialists.
Two challenges made us love this project:
- Making sure the look and feel of all the elements in the space were consistent
- Ensuring a quick and smooth changeover from conference room to dinner award-show space.
Over the course of two days visitors could visit an exhibition on interior design, enjoy talks, and participate in panel discussions and demos. On the first evening a dinner and awards ceremony was hosted for 250 guests, honoring the world’s best interiors and designers in the Frame Awards Show.
The scene for the various talks and panel discussions resembled an analog chat room – individual headphones made speakers easily audible to those present, offering an absorbing core amidst the other activities in the space. A translucent curtain was used to create a visual separation between the exhibition space and the conference. In addition, 120 TL lighting fixtures were hung up and positioned throughout the space to form a visual boundary for the exhibition.
We love tight coordination! In two hours, we were able to change the look and feel of the room from a conference setting to an elegant dinner award ceremony. Our team shared its experience with the FRAME team in order to secure a perfect preparation and a tightly coordinated changeover.
Together with FRAME we were able to set a new standard for the interior design industry and similar conferences. This dynamic project surely was a definitively unique experience for both exhibitors and visitors.
Pictures by Ewout Huibers & Presstigieux
